At The Reid Group LLC ("TRG"), we approach investment banking differently from most other firms. We start with each client's vision and our unique ability to capture, share, and often shape that vision. Embracing each client's vision is the very foundation of our commitment to every relationship and transaction. We have a history of being engaged on difficult transactions because we are exceptionally creative and driven by the same passion and vision that drive our entrepreneurial clients.

The firm seeks to do a limited number of transactions each year, which means that every client relationship and transaction is worked on by our senior leadership and benefits from the knowledge, judgment, instincts, and expertise we possess from our rich history. We excel at advising clients, often under very challenging circumstances, on creating, choosing, and executing the best debt capital-raising solution or strategic alternative, maximizing the value of their business as a whole, capturing value, and structuring and executing creative transactions to drive growth.